Affirmative Fair Housing Marketing Plan - Understanding the Requirements

The Fair Housing Act requires federal agencies to administer all programs and activities relating to housing and urban development in a manner that “affirmatively” furthers fair housing. This means that it is not enough to prevent segregation – the government must encourage “integration.” Each owner who participates in HUD or Rural Development multifamily housing programs must develop and provide a description of the Affirmative Fair Housing Marketing Plan (AFHMP) for the property to comply with the requirements of the Law. A cornerstone of an AFHMP is the requirement to market a property to those “least likely to apply.” This course outlines the basic requirements of an AFHMP, including marketing strategies, the meaning of “least likely to apply,” and updating the Plan. Completion of the course will assist managers in a full understanding of how to comply with HUD rules regarding these important plans.